Mohit Kumar x SNITCH:
Bringing Kolkata’s Newest Fashion Destination to Life
Kolkata is getting a new fashion destination, and Mohit Kumar is helping
build the buzz around it.
BY MOHIT KUMAR
AUGUST 2026
THE MYSTERY
Before the store was revealed,
Kolkata had to guess what was coming.
When a new fashion brand enters a city like Kolkata, simply announcing
a store opening is no longer enough. The launch needs anticipation,
curiosity and a reason for people to stop, look and wonder.
SNITCH began building that anticipation with a series of striking
black hoardings across the city carrying a deceptively simple message:
________ ASCHAY!
PARK STREET, KOLKATA · 15.08.2026
FROM OUTDOOR TO DIGITAL
Turning the outdoor hype
into a digital story.
The hoardings had already started a conversation across Kolkata.
The next step was to take that curiosity from the streets to social
media.
For Mohit Kumar, the idea was not to simply announce that SNITCH was
opening a store in Kolkata. The content needed to feel like a natural
extension of the campaign already taking place across the city.
So we built the story around the same question that the hoardings
were asking: what exactly is coming?
Mohit becomes the person who tries to solve the mystery. The content
starts with the hoarding, builds curiosity around the blank space,
and then transitions into the reveal — SNITCH is finally coming to
Kolkata.
“
The hoardings created the question.
Mohit helped deliver the answer.
MOHIT KUMAR × SNITCH
More than a store launch.
A fashion moment for Kolkata.
At the centre of the campaign is Mohit Kumar — fashion model,
content creator and a familiar face within Kolkata’s fashion and
lifestyle space.
01
Personality
The content was built around Mohit rather than treating him as
simply a presenter. His personality gives the campaign a natural
entry point into the conversation already happening across Kolkata.
02
Fashion
With a strong background in fashion and modelling, Mohit brings
SNITCH’s clothing to life through a series of fast-paced outfit
transitions designed for the visual language of social media.
03
Storytelling
Instead of starting with a traditional brand announcement, the
content begins with the mystery surrounding the hoardings and
gradually takes the viewer towards the store reveal.
The objective was simple:
Make people curious enough to stop,
watch and discover what was coming.
THE REVEAL
Kolkata,
SNITCH is here.
WHERE
2, Russel Street
Off Park Street, Kolkata
WHEN
15.08.2026
Opening Day
80
INDIA · INDEPENDENCE DAY
The SNITCH Kolkata store opens its doors on
15 August 2026, as India celebrates its
80th Independence Day.
A new address for
everyday style, streetwear and statement looks.
SNITCH × KOLKATA
From the streets of Kolkata
to the SNITCH fitting room.
Once the mystery was solved, the focus shifted to what
SNITCH does best — fashion.
The content moves from the city-side teaser campaign
into a series of sharp, personality-led looks featuring
Mohit Kumar.
01 / THE EDIT
Street
Energy.
Easy fits. Everyday attitude.
THE LOOKS
Three looks.
One point of view.
The outfit transitions were designed to keep the energy
moving while giving each look its own moment.
From relaxed everyday styling to sharper streetwear and
classic silhouettes, Mohit’s approach reflects how
Kolkata’s fashion audience is increasingly mixing comfort,
personality and individuality.
01 / Casual
03 / Classic
Mohit’s
SNITCH Edit.
Fashion doesn’t follow a formula.
It follows personality.
Find
your fit.
Three different directions. One wardrobe.
Built around personality, comfort and individual style.
01
Casual
Easy fits, relaxed proportions and everyday energy.
02
Street
Clean lines, contemporary silhouettes and street vibes.
03
Classic
Timeless pieces styled with a modern point of view.
Now in
Kolkata.
Visit the store
2, Russel St,
Kolkata
SNITCH brings its online-first fashion energy
offline with its Kolkata store, giving the city’s
menswear audience a new destination for contemporary
fashion and everyday styling.
SNITCH
KOLKATA · 15.08.2026
THE CAMPAIGN FILM
You saw the
hype.
Now watch what happens when the blank finally gets filled.
MOHIT
×
SNITCH
01
KOLKATA STORE LAUNCH
The blank is finally filled.
WATCH ON INSTAGRAM
↗
WATCH ON YOUTUBE
↗
2, RUSSEL STREET
•
OFF PARK STREET
•
KOLKATA
THE STORY BEHIND THE LAUNCH
The blank has been filled.
And Kolkata is ready.
What began as a series of mysterious black hoardings across Kolkata
evolved into a creator-led fashion story designed to take that
curiosity from the streets to social media.
With Mohit Kumar at the centre of the content, the campaign brings
together the things that make a fashion launch work in today’s
digital landscape — a strong visual identity, a sense of discovery,
personality and fashion that people can actually see themselves in.
The result is more than an announcement. It is a launch designed to
become part of the city’s fashion conversation.
FROM THE HOARDINGS
↓
TO THE CONTENT
↓
SNITCH
NOW OPENING IN KOLKATA
2, Russel Street
Off Park Street, Kolkata
15 AUGUST 2026
INDIA’S 80TH INDEPENDENCE DAY
FIND THE STORE
↗
________ ASCHAY!
